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U.S. retail unit sales share of fresh breads and rolls 2017, by type

Retail unit sales share of fresh breads and rolls in the United States in 2017, by product type

The data describes the retail unit sales share of fresh breads and rolls in the U.S. in 2017, by product type. For the 52 weeks ending October 8, 2017, dinner bread and rolls accounted for a share of 13.9% of U.S. retail unit sales.

White loaf	24.1
Sandwich buns/rolls	24
Soft variety loaf	14.2
Dinner bread/rolls	13.9
Breakfast breads	11.1
Specialty premium loaf (incl. organics)	9.9
Pitas/flatbreads	2
Sandwich rounds/thins	0.8

U.S. retail unit sales share of fresh breads and rolls 2017, by type

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