The data displays the dollar sales growth of products featuring ancient grains in U.S. conventional multi outlets in 2015, by category. In that year, U.S. conventional multi outlet sales of adult and family cereals including an ancient grain label grew by approx. 226%.
Ancient grains
Loosely defined as grains and pseudocereals which have mainly remained unchanged over the past centuries, ancient grains distinguish themselves from modern varieties of grain since the latter is constantly bred and modified. Grains such as einkorn, emmer, farro, Khorasan wheat (Kamut), and spelt, as well as pseudocereals like quinoa, amaranth, buckwheat and chia are considered to be ancient grains.
