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Name-brand vs. store brand: U.S. consumers' preferences of bread 2014

Do you typically buy name-brand or store brand bread?

The data shows the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or store-brand bread. The survey revealed that 44% of respondents have a preference for store-brand bread.

Store brand/house brand/private label	44
Name-brand	46
Something else	4
I don't buy this	6

Name-brand vs. store brand: U.S. consumers' preferences of bread 2014

StatInvestor