The data displays a ranking of the leading bread brands in the UK from 2014 to 2017, by number of users. In 2017, an estimated 12 million people used Warburtons .
The difference in the the volume of bread sold is starker than the difference that distinguishes these brands based on number of users. In 2016, the amount of bread sold by Warburton's, weighed in at 336 million kilograms. Nearest rival Hovis, sold 221.2 million kilograms of bread in the same year, followed by Kingsmill with 212.4 million kilograms.
Bread is a key component of an average diet in the UK.
