The data displays a ranking of the leading breakfast cereal brands in the UK in 2017. In 2017, an estimated 16 million people used Kellogg's products in the UK. Ranked second and third were Nestlé and Weetabix.
From 2006, the amount of breakfast cereal consumed in the UK has undergone a gradual decrease. In 2006, the average person in the UK purchased 135 grams of breakfast cereal. By 2015, this figure had fallen to just 126 grams of breakfast cereal per person. 125 grams of breakfast cereal is roughly equivalent to 25% of a standard package of Kellogg's Just Right cereal.
