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U.S. private label market: breakfast food dollar sales share by category 2016

Dollar sales share of private label breakfast food in the United States in 2016, by category

The data depicts the dollar sales share of private label breakfast products in the U.S. in 2016, broken down by category. In that year, private label frozen waffles accounted for a share of 18.4% of total U.S. frozen waffle category sales.

Hot cereal/oeatmeal	22.5
Frozen bagels	21.2
Frozen waffles	18.4
Frozen breakfast entrées	10.3
Ready-to-eat cereal	8
Frozen breakfast, handheld	6.6

U.S. private label market: breakfast food dollar sales share by category 2016

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