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Unit sales of U.S. bread, rolls and dough 2018, by segment

Unit sales of the bread, rolls and dough category in U.S. retail stores in 2018, by segment (in million units)

The data displays the unit sakes of bread, rolls and dough in U.S. retail stores in 2018, by segment. For the 52 weeks ending February 25, 2018, U.S retail unit sales of fresh bread and rolls amounted to approx. 5.63 billion units.

Total fresh bread and rolls	5633.8
Refrigerated pizza crust and dough	39.3

Unit sales of U.S. bread, rolls and dough 2018, by segment

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