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Leading factors in consumer selection of U.S. primary supermarkets 2013-2014

Leading factors in consumer selection of primary supermarkets in the United States in 2013 and 2014

The data shows leading factors in consumer selection of primary supermarkets in the U.S. in 2013 and 2014. In 2014, 89.8% of U.S. consumers based their primary supermarket choice on a high-quality fruits and vegetables department. The features 'clean, neat store' and 'accurate shelf tags' rounded off the leading three features of a supermarket.

High-quality fruits and vegetables	91.5	89.8
A clean, neat store	82.2	83.3
Accurate shelf tags	79.6	80.7
Selling products before 'use-before/sell-by' date	78.1	76
High-quality meats	74.4	74
Personal safety at store	64.5	62.9
Courteous, friendly employees	59.2	62.9
Items on sale or money-saving specials	50.4	59.8
Conveniently located	53	54.9
A store layout that makes it easy to shop	51.2	50.3
Fast checkout	48.9	48.4
High-quality seafood department	48.8	47.6
Offers locally grown produce and packaged goods	44.2	43.6
Nutrition and health information available for shoppers	29.6	42.2
Low prices	58.4	38.4
Fresh food deli or delicatessen	31.5	34.8
Paying attention to special requests or needs	35.3	34.1
High-quality bakery	36.3	34
Organic products	30.1	29.7
A frequent shopper program or savings club	24.9	26.6
Good selection of ethnic or cultural foods	26	24.8
Private label or store brands	23.3	22.4
Being active or involved in the community	16.8	16.4
Self-checkout/self-scanning	10.5	13.1
Mobile marketing	9.6	12.3
Pharmacy	8.6	10.6
Dietitian presence	6.8	6.6
Advanced deli-order technology	5.4	5.7
Online buying service	4	4.5
Gas pumps/gasoline	3.8	4.4
Childcare	1.8	1.8

Leading factors in consumer selection of U.S. primary supermarkets 2013-2014

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