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Short-form DRTV ad spend the U.S. Q4 2017, by category

Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data displays short-form direct response TV (DRTV) advertising spending in the U.S. in the fourth quarter of 2017, by category. Drugs and toiletries ranked first with an ad spend of 286.03 million USD. The same category ranked first in radio DR advertising. In long-form DRTV advertising, cosmetics, hair and personal care was the leading category with 48.93 million USD in spending.

Apparel	26.68
Audio supplies and equipment	7.52
Automotive and travel	26.02
Business	34.71
Collectibles and art	0.3
Computers, software and home office	20.72
Correspondence schools	0
Crafts, hobbies, sporting goods and toys	50.97
Drug and toiletry	286.03
Food and beverage	8.02
General	26.76
Home and building	34.7
Household, furniture and appliances	140.51
Lawn, garden, seeds and bulbs	1.48
Multiple category ad	2.79
Publishers and book clubs	6
Video suppliers and equipment	1.07

Short-form DRTV ad spend the U.S. Q4 2017, by category

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