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Long-form DRTV ad spend in the United States 2017, by category

Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data displays long-form direct response TV (DRTV) advertising spending in the U.S. in the fourth quarter of 2017, by category. During the reported period, cosmetics, hair, and personal care ad spending amounted to 43.21 million USD.

Automotive	7.07
Cosmetics, hair, and personal care	43.21
Crafts, collectibles, and hobbies	0.2
Diet, weight loss, nutrition, and food	4.12
Electronics	0.2
Entertainment, travel, and psychic services	2.36
Financial and business opportunities	8.84
Fundraising	6.29
Health and fitness	50.48
Home and garden	11.98
Housewares and appliances	29.66
Music and video	1.77
Other	27.7
Personal development, self-help, and education	1.37
Sports and outdoor activities	1.18

Long-form DRTV ad spend in the United States 2017, by category

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