The data displays the brand value of the 10 most valuable fast food brands worldwide in 2018. In that year, the brand value of Starbucks amounted to approx. 44.5 billion USD. McDonald's was the most valuable fast food brand in the world with an estimated brand value of about 126.04 billion USD.
Fast Food Industry
Companies in this industry operate restaurants in which customers order and pay at a counter. Fast food firms must comply with country-specific political requirements, such as national minimum wage regulations, affecting costs.
