The data displays the global value of McDonald's brand from 2006 to 2018. Starting with a value of 28.99 billion USD in 2006, McDonald's reached 126.04 billion USD by 2018.
McDonald’s brand value – additional information
Founded in California in 1940, McDonald’s has become the biggest quick service restaurant chain in the world, generating worldwide revenue of 24.62 billion USD in 2016. The chain’s closest competitor, Subway, generated revenue of 17 billion USD.
Having started off as a barbecue restaurant in San Bernardino, California, McDonald’s still generates the biggest proportion of its revenue domestically, with takings of eight billion USD in the U.
