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Ad spend of selected restaurants in the United States 2017

Advertising spending of selected restaurant chains in the United States in 2017 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data illustrates advertising spending of selected restaurants in the U.S. in 2017. The fast food restaurant Chick-fil-A spent 72 million USD on measured media advertising in the United States that year. Chick-fil-A is a popular chain; approx. 20% of Americans visit at least once every six months and 5% claim that it is their most frequented quick service restaurant.

McDonald's (McDonald's Corp.) 687
Taco Bell (Yum Brands) 422
Domino's (Domino's Pizza) 363
Subway (Doctor's Associates) 347
Burger King (Burger King Worldwide) 341
Wendy's (Wendy's Co.) 258
Pizza Hut (Yum Brands) 204
Dunkin' Donuts (Dunkin' Brands Group) 143
Chick-fil-A (Chick-fil-A) 72
Starbucks (Starbucks Corp.) 72