The data displays the amount that McDonald's Corp. spent on advertising worldwide from 2014 to 2017. Advertising costs included in operating expenses of Company-operated restaurants primarily consist of contributions to advertising cooperatives and accounted for 532.9 million USD in 2017. Production costs for radio and television advertising are expensed when the commercials are initially aired. These production costs, primarily in the United States, as well as other marketing-related expenses included in selling, general & administrative expenses were 100.
