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Italy: distribution of online food & grocery shopping 2017, by category

Distribution of online food & grocery shopping in Italy in 2017, by category

This chart displays the distribution of online food and grocery shopping in Italy in 2017, by category. Among the different product types, dry food was the mostly purchased, accounting for 54% of the online shopping. As far as beverage was concerned, alcoholic drinks shopping represented 9% of the overall e-commerce, while soft drinks counted for 5% of online shopping.

Dry goods 54
Fresh food 31
Alcoholic drinks 9
Soft drinks 5
Frozen food 1

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