The data illustrates the share of purchases of different grocery delivery services made by different generational cohorts in the U.S. from 2016 to 2017. During that time period, over half of meal kit spending was attributed to Generation X consumers.
Digital order and delivery | 46 | 42 | 12 |
E-grocery | 33 | 52 | 14 |
Meal kits | 35 | 51 | 14 |