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U.S. grocery delivery service spending share 2017, by age group

Share of purchases of grocery delivery services in the United States from 2016 to 2017, by age group

The data illustrates the share of purchases of different grocery delivery services made by different generational cohorts in the U.S. from 2016 to 2017. During that time period, over half of meal kit spending was attributed to Generation X consumers.

Digital order and delivery 46 42 12
E-grocery 33 52 14
Meal kits 35 51 14