Consumer Goods » Food, Beverages & Tobacco » Food retail in Japan | Japan: factors influencing consumer spending 2018

Major factors influencing consumer purchasing decisions in Japan 2018

Leading factors consumers take into account when making spending decisions in Japan as of March 2018

The data describes leading factors influencing consumer spending decisions in Japan as of March 2018. Most respondents, almost 57 percent, made their purchasing decisions based on an increase or decrease in their household's income. According to 14.3% of respondents, their spending decisions depended on the progress of their loan repayments.

An increase or decrease in my household's income	56.9
Future development in prices	46.5
An increase in leisure time and holidays	23.8
Whether there are appealing goods and services	19.4
An increase or decrease in the value of my household's assets (savings, stocks, real estate)	16.8
Progress in loan repayments	14.3
Other	6.3

Major factors influencing consumer purchasing decisions in Japan 2018

StatInvestor