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Drivers of fresh produce impulse purchases in the United States in 2017

Factors influencing fresh fruit and vegetable impulse purchases in the United States in 2017

The data illustrates the factors influencing fresh fruit and vegetable impulse purchases in the U.S. in 2017. Based on the results of the survey, 58% of respondents stated that eye-catching displays were what drove them to make an impulse produce purchase.

Eye-catching displays	58
A great promotion	37
Sampling	31
Recipe/serving ideas	28
Nutrition callouts	27
Product information (origin, history...)	16
Grower/brand	6

Drivers of fresh produce impulse purchases in the United States in 2017

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