The data displays the reasons consumers have not purchased organic produce in the last three months in the U.S. as of 2017. During the survey, 73% of respondents reported that they have not bought organic produce because it is too expensive.
Too expensive | 73 |
Don't believe there are added benefits | 50 |
Don't think it will taste any differently | 28 |
Goes bad faster | 11 |
Not readily available | 10 |
Doesn't look as good | 8 |
Don't think it will taste as good | 7 |