Consumer Goods » Food, Beverages & Tobacco » Fresh Fruit in Retail | U.S. consumers' reasons for buying branded produce 2017

Grocery shopping: U.S. consumers' reasons for buying branded fresh produce 2017

Consumers' reasons for purchasing branded fresh produce in the United States in 2017

The data displays the results of a survey in which U.S. consumers were asked why they prefer to purchase branded produce. According to the survey, 49% of respondents said they prefer to buy branded produce because they generally look for brands that they are familiar with.

I generally look for brands that I'm familiar with	49
Confident they are safe to eat	24
Looks fresher and is of better quality	22
More consistent purchase to purchase	19
They last longer after purchase	15

Grocery shopping: U.S. consumers' reasons for buying branded fresh produce 2017

StatInvestor