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Grocery shopping: U.S. consumers' reasons for buying locally grown produce 2017

Consumers' reasons for purchasing locally grown produce in the United States in 2017

The data displays the results of a survey in which U.S. consumers were asked about the reasons behind their choice of purchasing locally grown fresh produce. The survey showed that 80% of respondents buy local produce to support the local economy.

Support local economy/farmer	80
Better freshness	73
Know where grown	44
Lesser environmental impact	41
Unique local/regional item	27
Know farm/story behind item	24

Grocery shopping: U.S. consumers' reasons for buying locally grown produce 2017

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