Consumer Goods » Food, Beverages & Tobacco » Fruit Consumption | U.S. consumers reasons for buying produce at supermarkets 2017

Reasons consumers switch fresh produce channels in the United States 2017

Factors influencing consumers to switch to a supermarket for fresh fruit and vegetable purchases in the United States in 2017

The data shows the factors influencing consumers in the U.S. to switch to a supermarket for their fresh fruit and vegetable purchases, as of 2017. According to the survey results, 67% of respondents switched to purchasing produce at a supermarket because the quality and freshness of the produce was better.

Better quality/freshness of produce	67
Better variety of produce in general	36
Lower produce prices in general	33
Better location/more convenient	28
Better promotional produce prices	28
Better selection of local produce	26
Better selection of organic produce	23
A cleaner produce department	13

Reasons consumers switch fresh produce channels in the United States 2017

StatInvestor