Consumer Goods » Food, Beverages & Tobacco » Functional Foods Market | U.S. category penetration of vitamins by type, 2018

U.S. category penetration of vitamins 2018, by type

Category penetration of vitamins in the United States in 2018, by type

The data describes the category penetration of vitamins in the U.S. in 2018, broken down by type. The survey found that more than 55% of respondents purchased adult multi-vitamins during the past 12 months in 2018.

Adult multi-vitamins	55
Vitamin D	29
Vitamin C	24
Fish oil	22
Vitamin B	22
Calcium	17
Probiotics	13
Child multi-vitamins	10
Other minerals	10
Hair, skin and nail multivitamin	10
Vitamin E	9
Other herbal	9
Melatonin	9
Joint relief	8
CoQ10	6
Women's herb	5
Eye multi-vitamins	4
Brain supplement	3

U.S. category penetration of vitamins 2018, by type

StatInvestor