The data displays the multivitamin sales share in the U.S. in 2016, by vendor. In that year, Pfizer captured about 16% of multivitamin dollar sales in the U.S.
Bayer Healthcare | 19.3 |
Private label | 16.9 |
Pfizer | 16 |
Bausch & Lomb | 11.2 |
Northwest Natural Products | 9 |
Reckitt Benckiser | 8.2 |
Pharmavite | 4 |
Nature's Way Products | 3.8 |
Nature Smart | 1.8 |
Alcon Laboratories | 1.7 |