The data displays the market share of the leading ready-to-eat cereal brands of the U.S. in 2017, based on dollar sales. In that year, Post Honey Bunches Of Oats had a market share of 4.7%.
Cereal brands - additional information
Cereal is one of the most popular breakfast choices in the U.S. It is consumed hot or cold, mostly combined with milk, fruit or yogurt. Ready-to-eat cereals remain to be favorite breakfast staples among U.S. consumers because they are nutritious, as well as quick and easy to prepare. In 2015, cereals had a 91% household penetration rate in the United States
General Mills and Kellogg Company were the leading U.
