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Leading ready-to-eat cereal brands: market share in the United States 2017

Market share of the leading ready-to-eat cereal brands of the United States in 2017, based on dollar sales

The data displays the market share of the leading ready-to-eat cereal brands of the U.S. in 2017, based on dollar sales. In that year, Post Honey Bunches Of Oats had a market share of 4.7%.

Cereal brands - additional information Cereal is one of the most popular breakfast choices in the U.S. It is consumed hot or cold, mostly combined with milk, fruit or yogurt. Ready-to-eat cereals remain to be favorite breakfast staples among U.S. consumers because they are nutritious, as well as quick and easy to prepare. In 2015, cereals had a 91% household penetration rate in the United States General Mills and Kellogg Company were the leading U.

Private label 7.6
General Mills Honey Nut Cheerios 5.7
Post Honey Bunches of Oats 4.7
Kellogg's Frosted Flakes 4.6
General Mills Cinnamon Toast Crunch 4.1
Kellogg's Froot Loops 2.9
Kellogg's Frosted Mini Wheats 2.9
General Mills Cheerios 2.9
General Mills Lucky Charms 2.8
Kellogg's Raisin Bran 2.2