The data displays the sales of the leading potato chip brands of the U.S. in 2017. Lay's was the leading potato chip brand of the U.S. with about 1.7 billion USD worth of sales in 2017, accounting for approx. 29.6% of the potato chip market that year.
U.S. potato chip market Potato chips are one of the subcategories of the retail snacking department. They are made out of potatoes. After harvest, the main production steps include sorting, washing, peeling, trimming and cutting into thin slices. Further along in the manufacturing process, they are washed again and dewatered and either take a bath in the deep fryer or are baked until they take on a crunchy consistency.
Lay's | 1694.2 |
Wavy Lay's | 508.7 |
Pringles | 549.7 |
Ruffles | 542.1 |
Private label | 448 |
Lay's Kettle Cooked | 291 |
Cape Cod | 227.8 |
Utz | 194.6 |
Kettle | 163.5 |
Baked Lay's | 79.5 |