The data displays the sales of the leading cracker brands of the U.S. in 2017. Nabisco Ritz was the third most important cracker brand of the U.S., based on generated sales of about 485.6 million USD. Nabisco is one of Mondelez International's billion dollar brands.
U.S. cracker market
Crackers are known for their distinct characteristics - usually thin, crispy, dry, savory or well-seasoned. They are defined as baked goods made out of grain flour and belong to the snack food category. Crackers can be enjoyed alone or served as an appetizer alongside other foods such as cheese, dips or other varieties of finger foods.
