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U.S. consumer definition of local food October 2015

Consumer definition of local food in the United States as of October 2015

The data illustrates the results of an online survey conducted by A.T. Kearney among more than 1,500 U.S. shoppers in October 2015. The survey respondents, who were 18 years and older, were asked about their definition of the description "local food". About 65% of respondents defined the term as food that is grown or manufactured within 100 miles.

Grown or manufactured within 100 miles	96
Grown or manufactured in the same state	65
Grown on an artisanal farm or produced by a small business	57
Natural or organic	44
Grown or manufactured within 400 miles	42

U.S. consumer definition of local food October 2015

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