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Consumers' preference for local and global brands worldwide 2015, by category

Consumers' preference for local brands and global brands worldwide in 2015, by category

The data describes the results of a consumer survey conduced from August 10 to September 4, 2015. Consumers with internet access were asked if they prefer local over global brands. Some 68% of respondents who have purchased vegetables said they prefer local brands compared to global ones.

Vegetables	68	11
Meat	66	13
Fruit	64	12
Seafood	57	18
Canned vegetables	53	20
Yogurt	52	22
Instant noodles	47	24
Ice cream	44	27
Breakfast cereal	44	29
Cookies/biscuits	40	28
Crisps/crackers	28	40

Consumers' preference for local and global brands worldwide 2015, by category

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