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Leading factors for choosing global and local brands among consumers worldwide 2015

Leading reasons for choosing local versus global brands among consumers worldwide in 2015

The data describes the results of a consumer survey that illustrates the leading reasons for choosing local and global brands among consumers worldwide in 2015. The survey found out that some 43% of respondents name "better price/value" as the leading reason for choosing local brands.

Better price/value	43	42
Positive experience with the brand	28	32
Safer ingridients and processing	28	31
Better product benefits	25	31
Sale or promotion of the brand	24	26

Leading factors for choosing global and local brands among consumers worldwide 2015

StatInvestor