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Food labeling: product claims U.S. consumers look for 2014

Product claims U.S. consumers look for on food labels while grocery shopping in 2014

The data illustrates the results of a nationally-representative telephone survey conducted by the National Research Center from April 17 to April 21, 2014. U.S. adult consumers were asked if they look for any product claims on food labels while they are shopping for groceries. Over half of respondents stated that look for the claim 'natural' on food labels during their shopping trip.

Locally grown	66
Natural	59
No artificial growth hormones	50
Pesticide-free	49
Organic	49
Nor artificial ingredients	48
Non-GMO	40
No antibiotics	39
Certified humane	36
Fair trade	31

Food labeling: product claims U.S. consumers look for 2014

StatInvestor