Promotions that motivate U.S. shoppers to buy local foods 2015

The data illustrates the results of a survey conducted in October 2015 by A.T. Kearney concerning promotional activities that motivate U.S. shoppers to buy local foods. The survey was conducted online among more than 1,500 U.S. shoppers who are primarily responsible for the food shopping or indicated to share the food shopping responsibility in their household. Some 30% of respondents said that retail marketing motivates them to buy local groceries.