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Qualities influencing U.S. consumers to buy soup/salad as of February 2014

I am more likely to purchase and willing to pay more for a soup or salad that is...

The data displays the qualities influencing United States consumers to buy soup or salad as of February 2014. During the survey, 36% of respondents stated that they were more likely to purchase and pay more for soup that was locally produced.

Premium	40	35
Natural	37	31
Local	36	30
Preservative-free	32	30

Qualities influencing U.S. consumers to buy soup/salad as of February 2014

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