Consumer Goods » Food, Beverages & Tobacco » Online grocery shopping in the United Kingdom (UK) | Product reviews when online grocery shopping 2016

Influence of product reviews online grocery shopping United Kingdom in 2016

Influence of different types of product reviews when grocery shopping online in the United Kingdom in 2016

The data displays the results of a survey in which respondents were asked what types of reviews influence them when they are grocery shopping online in the UK in 2016. A majority of 41% are influenced by other comments from shoppers, followed by 40% being influenced by the products' average rating from other shoppers.

Individual comments from shoppers 41
Average rating from shoppers 40
Endorsement from experts 11
Number of 'likes' on social media 11
Ads that use results from reviews 10
Website endorsement 6

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