Lidl and Aldi: potential product categories for online shopping in the United Kingdom 2016

Share of food categories individuals would buy from if discounters had an online service in the United Kingdom in 2016

The data displays the type of food and non food categories individuals would purchase if Aldi or Lidl were to provide online services in the UK in 2016. Of respondents 37% said they would buy dry groceries, and 35% stated they would buy drinks.

Dry grocery 37
Drinks 35
Non food grocery 33
Frozen 32
Fresh 30
Chilled 30
Non food 25