United Kingdom: AmazonFresh analysis of price competition 2016

AmazonFresh analysis of grocery prices against competition in the United Kingdom in 2016

The figure shows the percentage of higher prices of average online grocery competitors compared to AmazonFresh in the UK in 2016. According to the data, AmazonFresh was cheaper than all six competitors, with Waitrose being 40% more expensive than AmazonFresh.

Waitrose 40
Ocado 31
Sainsbury´s 21
Asda 18
Morrisons 17
Tesco 17