Consumer Goods » Food, Beverages & Tobacco » Online Meal Kit Delivery Services in the U.S. | Meal kit: customer retention U.S. 2017

Meal kit customer retention share in the United States 2017, by time since first purchase

Share of returned customers of meal kit services in the United States in 2017, by number of months since first purchase

The data displays the share of returned customers of meal kit services in the U.S. as of 2017, by number of months since first purchase. Since signing up in January 2016, approx. 29% of consumers continued to purchase meal kits after one year.

One month	77
Six months	48
One year	29

Meal kit customer retention share in the United States 2017, by time since first purchase

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