The data displays the share of consumers who are still actively purchasing meal kits in the U.S. as of December 2016, by age group. During the survey, 81% of respondents aged between 35 and 44 years reported they still actively purchase meal kits, while only 37% of respondents aged between 55 and 64 years have continued to purchase meal kits after trying them.
18-34 | 77 |
35-44 | 81 |
45-54 | 62 |
55-64 | 37 |
65+ | 42 |
Total | 70 |