U.S. consumers who purchase meal kits 2016, by age group

Share of consumers are actively purchasing meal kits in the United States as of December 2016, by age group

The data displays the share of consumers who are still actively purchasing meal kits in the U.S. as of December 2016, by age group. During the survey, 81% of respondents aged between 35 and 44 years reported they still actively purchase meal kits, while only 37% of respondents aged between 55 and 64 years have continued to purchase meal kits after trying them.

18-34 77
35-44 81
45-54 62
55-64 37
65+ 42
Total 70