The data describes the share of U.S. consumers who were willing to replace in-store shopping with an online subscription to recurring product services as of January 2016. During the survey period, 24% of respondents stated that they were planning or were considering to do so.
Yes, I subscribe to at least one service | 8 |
No, but I plan to subscribe or would consider subscribing | 24 |
No, and I have no interest | 68 |