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Leading vendors of ready-to-eat cereals: market share in the United States 2017

Market share of the leading vendors of ready-to-eat cereal in the United States in 2017, based on dollar sales

The data displays the market share of the leading vendors of ready-to-eat cereal in the U.S. in 2017, based on dollar sales. In that year, General Mills held a market share of 30% of the ready-to-eat cereal category.

General Mills	30
Kellogg Co.	29.9
Post Holdings	18.9
Private label	7.6
Quaker Oats Co.	6.4

Leading vendors of ready-to-eat cereals: market share in the United States 2017

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