The data displays the dollar sales growth of the leading vendors of ready-to-eat cereal in the U.S. in 2017. In that year, U.S. dollar sales of General Mills were down by 2.4%. Post Holdings was the only cereal companies out of the five top manufacturers who saw an increase in dollar sales.
Post Holdings | 0.7 |
Kellogg Co. | -2 |
General Mills | -2.4 |
Quaker Oats Co. | -4.9 |
Private label | -7.5 |