The data depicts total store brand dollar sales volume in the U.S. from 2013 to 2016, by channel. In 2016, store brand dollar sales volume within U.S. supermarkets amounted to about 60.2 billion USD.
2013 | 61.4 | 43.2 | 8.3 |
2014 | 63 | 44.9 | 8.4 |
2015 | 63.1 | 47.4 | 8.5 |
2016 | 60.2 | 49.6 | 8.3 |