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Store brand dollar sales share in the United States 2016, by channel

Store brand dollar sales share in the United States in 2016, by channel

The data depicts store brand dollar sales share in the U.S. in 2016, by channel. In that year, the dollar share of store brands in U.S. supermarkets was 18.4%.

Supermarkets 18.4
All outlets 17.5
Mass, club, dollar 16.6
Drug chains 16.5