The data displays leading private label categories in supermarkets in the U.S. in 2017, based on sales. For the 52 weeks ending December 23, 2017, cheese was the second biggest private label category in U.S. supermarkets, generating sales of approx. 4.4 billion USD.
Milk | 5.3 |
Cheese | 4.4 |
Fresh produce | 3.9 |
Bread and baked goods | 3.9 |
Deli dressings, salads & prepared foods | 2.1 |
Paper products | 2.1 |
Packaged meat | 1.9 |
Eggs | 1.8 |
Bottled water | 1.6 |
Fresh meat | 1.5 |
Canned vegetables | 1.3 |
Frozen meat & seafood (unprepared) | 1.3 |
Frozen vegetables | 1.3 |
Snacks | 1.1 |