Consumer Goods » Food, Beverages & Tobacco » Private Label Market | Dollar share of private label sales in the U.S. 2016, by department

Dollar share of private label sales in the United States 2016, by department

Dollar share of private label sales in the United States in 2016, by department

The data displays the dollar share of private label sales in the U.S. in 2016, by department. In that year, 21.5% of frozen food sales in the U.S. were made up of private label products.

Fresh meat 42.3
Dairy 35.4
Deli 31
Frozen food 21.5
Fresh produce 20.8
Non-foods grocery 15.8
Packaged meat 15.7
Dry grocery 15.5
Health and beauty aids 13.1
General merchandise 11.1
Alcoholic beverages 0.5