The data displays the dollar share of private label sales in the U.S. in 2016, by department. In that year, 21.5% of frozen food sales in the U.S. were made up of private label products.
Fresh meat | 42.3 |
Dairy | 35.4 |
Deli | 31 |
Frozen food | 21.5 |
Fresh produce | 20.8 |
Non-foods grocery | 15.8 |
Packaged meat | 15.7 |
Dry grocery | 15.5 |
Health and beauty aids | 13.1 |
General merchandise | 11.1 |
Alcoholic beverages | 0.5 |