The data illustrates the fastest growing private label non-food categories among stores in the U.S. in 2016, by dollar sales. In that year, the fastest growing private label non-food category in the U.S. was eye liner, with a 52.3% growth in sales compared to the previous year.
Eye liner | 52.3 |
Automobile waxes/polishes | 48.2 |
Body accessories | 45.3 |
Paints | 44.9 |
Lipstick | 39.5 |
Power toothbrushes | 37.1 |
Flashlights | 36.8 |
Razors | 35.4 |
Grooming/shaving scissors | 34.8 |
Concealer | 33.5 |
First aid kits | 32.2 |
Men's hair coloring | 30.3 |
Cartridges | 30.2 |
Lip gloss | 23.4 |
Ice cube trays and ice buckets | 23.4 |
Colored pencils | 23.2 |
Nail accessories/implements | 22.9 |
Cosmetic storage | 19.9 |
Light bulbs | 18 |
Disposables | 17.9 |
Diarrhea medicine, liquid/powder | 17.2 |
Other home testing kits | 17.2 |
Automotive treatment | 16.9 |
Insect/rodent control devices | 16.5 |
Sleeping aid liquids | 16.1 |