Consumer Goods » Food, Beverages & Tobacco » Private Label Market | Fastest growing private label non-food categories among U.S. stores 2016, by unit sales

Fastest growing private label categories among U.S. stores 2016, by unit sales

Fastest growing private label non-food categories among stores in the United States in 2016, based on unit sales

The data illustrates the fastest growing private label non-food categories among stores in the U.S. in 2016, based on unit sales. In that year, the fastest growing private label non-food category in the U.S. were flashlights, with a 160% growth in unit sales compared to the previous year.

Flashlights 160
Paints 62.4
Body accessories 49.4
Lipstick 49.3
Automobile waxes/polishes 46
Men's hair coloring 42.4
Lip gloss 38.5
Colored pencils 37.1
Power toothbrushes 35.3
Cosmetic storage 32.7
Concealer 26.8
First aid kits 25.8
Grooming/shaving scissors 23.3
Lancets/devices 22.9
Disposables 21.7
Razors 20.4
Dental accessories/tools 19.9
Non-plastic cutlery flatware 18.1
Other home testing kits 17.7
Sleeping aid liquids 17.2
Sponges/scouring sponges 16.4
Nasal strips 14.8
Light bulbs 14.1
Bleach 13.5
Bath/body scrubbers/massagers 13.3