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U.S. private label market: breakfast food dollar sales by category 2016

Dollar sales of private label breakfast food in the United States in 2016, by category (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data depicts the dollar sales of private label breakfast products in the U.S. in 2016, broken down by category. In that year, the dollar sales of private label frozen waffles amounted to 161.7 million USD in the U.S.

Ready-to-eat cereals	698.8
Hot cereal/oatmeal	293.7
Frozen waffles	161.7
Frozen breakfast, handheld	98.4
Frozen breakfast entrees	62.8
Frozen bagels	3.9

U.S. private label market: breakfast food dollar sales by category 2016

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